Study On Avoiding Stereotypes Smashes Stereotype About Avoiding Stereotypes. Sounds like an Onion headline. The recent study at UC Berkeley reveals that encouraging workers to be politically correct—that is, to challenge and think beyond stereotypes—results in their producing more original and creative ideas. As Olga Kazhan points out at The Atlantic, this flies in the face of conventional wisdom, which asserts that political correctness stifles the truth for the sake of acquiescing to the hypersensitive. Yet the study shows that truth and knowledge are obscured when facts are simplified into stereotypes.
Take, for example, the belief widely held in the West that women talk more than men do. Unpacking this stereotype unleashes several revelations about modern Western culture. All in all, women do not use more words than men on average. Women do talk more than men in certain small groups, but men talk more than women at large social gatherings. Listeners, however, tend to become more easily annoyed by women talking in such settings, so they notice it more. Baby girls in the West do start talking earlier than baby boys do, leading pop culture to promulgate the idea that female loquaciousness must be inborn. Yet more than one study have found that girls’ advantage may very well be because mothers talk more to their infant daughters than to their sons. And what about the stereotype that women remember emotional experiences better than men do? There appears to be evidence for this, rooted in the fact that American adults tend to ask girls more questions about their feelings during their developmental years, while encouraging boys to instead focus on their actions and achievements.
So while the genders may behave differently in some respects, further scrutiny shows that we certainly treat the genders differently. Political correctness demands we alter this. And then see what happens.
But instead of being seen as a great generator of progress and innovation, political correctness is more often perceived as a silencing technique, if Google’s image search is any indication. There is some valid cause for this concern. One of the worst tactics taken up by some minority rights activists is the phrase You can’t say that. It often stems from the noble idea that no one should have to endure threats, harassment and direct insults in everyday life. But simply banning bad words can lead to the destructive assumption that simply using the right words makes everything okay.
After all, avoiding stereotypes is not about shutting up but embracing depth and nuance. Professor Mihaly Csikszentmihalyi researches happiness and creativity, and in his latest book, he finds that one of the best tools for innovation is not limiting our own selves to gender stereotypes:
Psychological androgyny… refer[s] to a person’s ability to be at the same time aggressive and nurturant, sensitive and rigid, dominant and submissive, regardless of gender. A psychologically androgynous person in effect doubles his or her repertoire of responses and can interact with the world in terms of a much richer and varied spectrum of opportunities. It is not surprising that creative individuals are more likely to have not only the strengths of their own gender but those of the other one, too.
While the studies cited here focus on gender stereotypes, it’s easy to see how political correctness can foster productivity when applied to all sorts of minorities. For example, one way to react to urgings to avoid antiquated terms like “Bushmen” and “Hottentots” is to ask why. This will reveal that “Hottentot” was a name assigned by Dutch and German colonists meant to caricature the sound of the Khoekhoe language, and that “Bushmen” was a derogatory name for the San first assigned to them by the Khoekhoe. This uncovers the fact that the San have been the most exploited people of southwestern Africa, primarily because their society has no system of ownership. They have been stereotyped as primitive and therefore less intelligent, but like so many non-state societies surviving into the present day, they have done so by developing skills that help them live in isolation – i.e., in unforgiving environments where other peoples have perished.
Or you can react to the urging to avoid “Hottentots” and “Bushmen” by simply saying, “I’ll call them whatever I want to call them!” As the saying goes, stereotypes are there to save us the trouble of learning.